Resume

Associate Design Director, Brand and Design Systems  | Atlassian, 2022 – Present

• Lead the evolution of the Atlassian design system for product and web platforms

• Owned brand guidelines and component libraries that embody the Atlassian design system

• Drove collaboration with web, product, growth marketing and engineering teams to drive consistency and logic across product portfolio

• Spearheaded projects to show the future visions of the Atlassian brand and design system

• Lead brand identity development for new products and campaigns

• Co-created style guides for product brands, corporate sub-brands, and campaigns

• Partnered with web and product teams to evolve foundations, components, and patterns
  across various libraries and design systems

• Assisted the creative operations team in prioritization, resourcing, and project roadmapping

Creative Director  | Hiya, 2020 – 2022

• Pioneering the creative process for the marketing team to be used across brand and demand generation campaigns

• Establishing and creating a scalable brand and design system that can be used globally

• Coaching team members on the value and impact of design and creative strategy

• Creating a process for individual contributors and stakeholders to manage and track project completion and impact

• Focusing creative efforts and content to support quality leads which has more than doubled meetings booked for the sales team

Adjunct Professor  |  Seattle Pacific University, 2015 – Present
Courses: Brand and Design Systems, Exhibit and Experience Design

• Creates program curriculum and weekly lesson plans 

• Instructs senior level design courses

• Responsible for success and mentorship of students

Associate Creative Director  | PitchBook, 2018 – 2020

• Led all phases of creative development including strategy, art direction and production 

• Responsible for development, mentorship, and direct people management of a team of creatives including visual and UI/UX designers, an Art Director and a Senior Design Manager 

• Implemented creative direction and visual design through several forms of communication including website, video, event and campaign materials to meet both brand and lead generation goals

• Drove collaborative efforts across marketing and other PitchBook teams

• Recruited 7 creatives across the marketing, product and editorial departments 

• Surpassed over 100K generated leads each year from campaigns and digital programs 

• Monthly visitors to the PitchBook website grew by 300% from Q2 2018 to Q3 2020

Designer  |  University of Washington, College of the Environment, 2014 – 2018

• Contributed to re-branding effort through the Be Boundless Campaign

• Created over 20 unique digital experiences for units, partners and public programs

• 90% of students surveyed referred to the updated website designs as apart of the decision to enroll into a College of the Environment program

Education Director and Emerge Chair  |   AIGA Seattle, 2015 – 2018

Designer  |  Pyramid Communications, 2010 – 2014

• Clients included Bezos Family Foundation, EMP, KEXP, The Oregon Zoo Foundation, and the University of Washington.

Freelance Designer  |  Gravity Creative; Tray Creative; Seattle Pacific University, 2010 – 2011

• Clients included Meydenbauer Center, Microsoft, and Puget Sound American Marketing Association.  

BA: Visual Communications |  Seattle Pacific University, 2007 – 2010

People management and development, education and instructional strategies, creative strategy,
design system development, production process creation and implementation, and storytelling

References and other portfolio samples available upon request
Feel free to email me at JohnJackDesign@gmail.com.