PitchBook Global Campaign
PitchBook is the most comprehensive data analytics and insights tool for the private markets. It was my job to lead a creative team that elevated the product, analyst content and brand. I was driven to show our audience that the private markets are more than just capital.
Results –
110%
PitchBook surpassed the revenue goals for 2020 with the support of marketing campaigns and content.
Growth
Growth was present across the board during my time at PitchBook. Growth was seen in content generated, revenue, lead volume, and expansion of the creative team which grew by adding nine team members.
+7
Campaigns increased its audience reach by targeting over seven new internal regions. Including, but not limited to, the UK, DACH, France, Israel and the Netherlands.
Role –
Creative and Campaign Strategy, Art & Design Direction, Brand Design, Design Management, Brand Design, Campaign Design, Digital Design, Event Design, Iconography and Illustration
Team:
Reanna Zuniga, Copywriter
Jess Zeck, Campaign Manager
Working Philosophy
Gathering insights and understanding the priorities from teams across the organization was the best way to inform the creative strategy for the marketing team. I would work cross functionally with these teams and leverage their research and audience findings to develop the foundation that drove the work coming from the content and creative teams. Some of these working sessions and documents included, but were not limited to, user personas, user testing, product roadmap development, win-loss reports, NPS surveys, monthly sales updates, brand recognition surveys, campaign council and TechValidate surveys.
Full case study coming soon, but you can view a small sample of work while you wait!
