Hiya Brand and Campaigns
Hiya is the industry leader when it comes to stopping spammers, blocking fraudsters, and enabling businesses to connect with their customers. I directed and implemented the design system, brand evolution and campaign strategy as the product matured and grew globally to ensure consumers and businesses could trust their phone again.
Results –
3x
Hiya experienced three times growth in revenue in 2021 after the launch of the Hiya Connect product campaigns.
+150k
Hiya.com drove more traffic than ever before, increasing its monthly visitors to reach over one hundred and fifty thousand sessions.
200M
In Q3 2021, Hiya reached two hundred million monthly active users (MAUs) between its three products.
Role –
Brand & Creative Strategy, Content and Campaign Development, Art & Design Direction, Brand Design, Design Management
Developing a process that puts the customer first
When I joined Hiya the creative process was rooted in responding to individual requests. Working with senior leaders and individual contributors, we are creating a process that is customer driven and held accountable by data. It was also developed to give creatives the opportunity to be constantly evaluating our work and give the team the ability to continually improve.
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